CANTINA MIR VALLE D'ITRIA
Terroir values & mission
Mir Valle d'Itria stands out for the quality of care given to the vineyard
“The goal is to achieve character by maximizing bottle aging”
The Valle d'Itria territory
The white trulli of Alberobello have sustained the myth of this land with an iconic image, attracting curious and admiring visitors from all over the world. However, the true essence of this place lies in the rhythms and lifestyle connected to its agrarian tradition—a landscape that has remained on the margins of industrial development and indiscriminate exploitation.
Renowned native grape varieties have found a unique combination of characteristics in the Valle d'Itria soil: the red clay soil of Salento is here interspersed with typical karstic stone, which captures nighttime humidity from the atmosphere—caused by the diurnal temperature range—releasing it to benefit the aromatic and organoleptic properties of the grapes.
Stretches of woodland and Mediterranean scrub, woven with olive trees, a rich variety of aromatic herbs, and wild fruits, hide deep ancient underground water flows. The winemakers of Mir Valle d'Itria have recognized these as key protagonists in the vines' water uptake and, together with the stone itself, fundamental to the creative journey toward unique and inimitable wines.
CANTINA MIR - Itria Valley
VALUES and MISSION
We don’t just pursue the path of excellence: we have ploughed the path ourselves with our exacting work ethic, through a viticulture and winemaking process in which the most important thing is timing: a late harvest and lengthy maceration, allowing the wine to make the most of its wealth of sugars, polyphenols and mineral salts. The objective is to achieve strong personality by fully optimising the bottle-ageing stage.
That, for us, is the pursuit of excellence.
- - MIR Valle D’Itria is remarkable for the quality of care of its grapes. We preserve ancient grape varieties, with respect for the ecosystem and the specific features of the Valle d’Itria terroir: a vital factor when it comes to selecting the bunches and throughout the vinification stage, when we use innovative, non-invasive technologies.
- - All MIR Valle D’Itria wines are made using a highly skilled, inspired vinification process. True to the character of their terroir and long-established viticulture practices, MIR Valle D’Itria wines are aimed at reflecting the area’s distinctive features and culture in every sip, celebrating them with a quality worthy of the finest craftsmanship.
- The MIR brand ethic informs every stage of our work. As it is based on the idea of supporting the Valle d’Itria’s natural and cultural heritage, we also raise awareness about this area through viticulture and wine education initiatives, as well as wine tastings as a learning opportunity.
- The MIR experience is an invitation to visit the Valle d’Itria. For us, winemaking is made possible by interactions and collaborations with our community, including other local winemakers and gourmet food producers. Tasting MIR Valle d’Itria wine means embracing sustainability, in every sense of the word.
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